Google Embraces Car Schema: Advancing Vehicle Listing Structured Data
October 16, 2023, signaled a noteworthy step forward in schema support for car dealerships, thanks to Google’s recent announcement. The tech giant unveiled its support for the Car Schema, revolutionizing Vehicle Listings on Google Search and various other Google platforms. This new feature, currently accessible in the US and US territories, empowers car dealerships to showcase their for-sale inventory more prominently.
Car Schema, A Simplified Approach to Displaying Vehicle Listings
The integration of Vehicle Listings on Google offers an unprecedented opportunity for car dealerships to exhibit their available inventory directly on Google Search. What’s more, Google has introduced a more straightforward method to furnish for-sale vehicle inventory data, ensuring greater accessibility and ease of use for dealerships of all sizes.
Transitioning to the Vehicle Listing Markup
Car dealerships can now qualify for vehicle listings on Google by utilizing the Car schema markup. While the existing feed method remains viable for dealerships accustomed to managing feed files, the markup provides a simplified setup for those venturing into vehicle listings on Google for the first time.
For dealerships seeking a streamlined approach without the complexities of feed management, implementing the vehicle listing markup on their car details pages is recommended. This markup allows for the provision of essential car information and availability, facilitating a seamless user experience.
https://developers.google.com/search/docs/appearance/structured-data/vehicle-listing
Simplified Monitoring and Troubleshooting
Ensuring the structured data required for this feature has become more manageable with Google’s enhancements to Search Console reports and tools. Dealerships can now monitor and rectify structured data issues more effectively, streamlining the process of maintaining accurate and up-to-date listings.
Empowering Dealerships with Actus Deep Schema
In line with these advancements, Actus Deep Schema is committed to supporting the new Car Schema in our forthcoming updates. Stay tuned for Actus Deep Schema’s updates, enabling dealerships to stay at the forefront of this digital revolution in the automotive industry.