Actus Deep Schema - Vacation Rental

Leading the Pack: Actus Deep Schema Launches as the First WordPress Plugin for Vacation Rental Markup

As a vacation rental website owner, staying competitive in the search landscape is imperative to remain visible and relevant to user needs. With Google’s December 2023 update integrating structured data markup tailored for vacation rentals, you now have an invaluable opportunity to optimize your website. Implement this markup across your listings, ensuring your business can achieve the coveted rich results in search.

The first WordPress plugin enabling you to capitalize on this update is Actus Deep Schema – the premier schema markup tool designed to boost your visibility and click-through rate. By using Actus Deep Schema, you empower your smaller website to showcase rich results alongside larger sites, expediting the research and decision-making process for users. Take advantage of this opportunity and stay ahead of the curve by installing Actus Deep Schema, the WordPress plugin that’s bringing in a fresh era for your vacation rental SEO.

Vacation Rentals in Search

On December 4, 2023, Google unveiled the Vacation Rental structured data. Before this update, Google’s search engine result page (SERP) already included an advanced search function for vacation rentals. For instance, when searching for ‘vacation rentals Crete’, users might see rich results featuring rental prices and basic filtering options.

Previously, this feature wasn’t available through structured data. Google had a data feed to bring in these listings for larger partners, but now, with this new schema, anyone, no matter their size, who maintains vacation rental listings on their website can potentially show rich results for those listings in the Google search results. Additionally, the vacation rental schema provides greater control over the appearance of your vacation rental in search results. 

Introducing Vacation Rental Schema Markup

As a vacation rental website owner, it is critical to stay on top of the latest search engine optimization (SEO) best practices. By implementing this new schema on your listing pages, you gain more control over how your properties appear in search and open opportunities to rank higher in relevant queries.

What is Vacation Rental Structured Data?

Vacation rental structured data is code you add to individual listing pages that provides Google with detailed information about your properties. This data helps Google understand your site’s content and determine which listings to feature in rich search results. Implementing this schema increases your chances of gaining impressions and clicks, which can translate into more bookings.

The Impact of Achieving a Vacation Rental Rich Result

In the competitive vacation rental industry, achieving a rich result is a game-changer. Without it, smaller businesses struggle to rank against larger players with greater domain authority and investments in SEO and advertising. For users, rich results streamline research by providing an overview right in the search results. To remain visible and relevant, it is critical to implement this schema.


It’s essential to understand that certain requirements must be met for eligibility, and the enhanced search result feature is specifically designated for vacation rentals, not hotels. To list vacation rentals on Google, you must meet one of the following conditions:

  • A registered property management business with a direct booking website
  • Already listed on a booking site that’s integrated with vacation rentals on Google

Shared rooms, partial houses, and peer-to-peer rentals aren’t currently eligible for integration.

For more details on Google’s eligibility criteria and Vacation Rental Partners, please refer to the following links:

About vacation rentals on Google

Google’s Starter Guide Overview

VR partners: Starter guide

Vacation rental interest form

The latest version of Actus Deep Schema now offers Vacation Rental schema markup.

With the release of version 1.3, Actus Deep Schema becomes the first WordPress plugin to provide Vacation Rental schema markup. Our user-friendly interface simplifies adding proper schema to your listing pages in just a few clicks. We handle the technical details so you can focus on your business. Actus Deep Schema gives vacation rental websites of any size the opportunity to rank higher and gain greater visibility in search results.

By implementing vacation rental structured data through a solution like Actus Deep Schema, you open new doors for discoverability and growth. In an increasingly competitive market, search engine optimization and ranking are essential components of success. This new schema levels the playing field so businesses of any size can thrive. The future of vacation rentals depends on innovation and adaptability. With the right tools and strategies, your website can lead the pack.

How Actus Deep Schema Implements Vacation Rental Structured Data

With Actus Deep Schema, you can easily create structured data for your vacation rental listings on your website. This tool lets you input all the necessary details about your property, and it offers helpful tips for filling out each field. Our plugin gathers your information and formats it into structured data in the JSON-LD format which is supported by all major search engines. The plugin is designed to output perfectly valid schema markup to ensure the best results.

Once you have created a schema for one of your properties, you can use the targeting tool to assign this schema to the appropriate pages of your website.

Why Every Vacation Rental Website Needs Structured Data

To gain visibility in Google’s search engine results page (SERP), implementing structured data markup for your vacation rental listings is crucial. This standardized format allows Google to better understand the content and features of your website, determining which listings may be featured as rich results.

Increased Visibility and Traffic

The rich results for vacation rentals provide users with details like the listing name, description, images, location, and ratings directly in the search results. By optimizing your content with structured data, you have a greater chance of appearing prominently for relevant search queries. This added visibility leads to more impressions and clicks, directing high-quality traffic to your website.

Improved User Experience

The rich results enable users to quickly compare listings by price, ratings, amenities and more. By expediting their research process, you are more likely to convert visitors into customers by capturing their interest from the outset. The visually compelling display of information gives users a preview of what your listings offer before even visiting your website.

Competitive Advantage

In the crowded vacation rental market, achieving rich results provides a competitive edge. Without structured data, smaller businesses may struggle to rank highly in search results against larger companies with more resources to invest in SEO and advertising. The rich results level the playing field, giving smaller sites an opportunity to prominently feature their listings based on relevancy alone.

Future-Proofing Your Business

As Google continues improving the search experience, structured data will likely become more integral to ranking well. Implementing structured data now future-proofs your business by optimizing for the latest best practices. Your willingness to provide Google with detailed information about your listings demonstrates your commitment to user experience, which the search engine may reward over time.

In summary, structured data markup for vacation rentals is essential for any website in this industry. By optimizing your content, you gain visibility, drive more traffic, improve the user experience, achieve a competitive advantage and future-proof your business. The rich results offer an opportunity to shine in Google’s SERP, directing high-quality leads and customers to your website. With the Actus Deep Schema plugin, adding structured data to your WordPress site is simple, allowing you to reap the benefits of this update.

FAQs on Schema Markup for Vacation Rentals

What is schema markup?

Schema markup is code you add to your web pages to help search engines better understand your content and display it in rich results. Schema markup for vacation rentals, specifically, provides details about your rental properties, amenities, location, and more so that search engines can feature this information prominently in search results.

Why is schema markup important for vacation rentals?

Schema markup gives search engines the structured data they need to display rich results for your vacation rentals. These rich results, like featured snippets, can increase your visibility and drive more traffic to your site. For vacation rental businesses, achieving a rich result in search is crucial for gaining exposure and competing with larger companies.

What does the vacation rental schema markup include?

The vacation rental schema provides details such as:

  • Property name and description
  • Number of rooms and guests
  • Check-in/check-out times
  • Amenities like WiFi, pool, kitchen, etc.
  • Location and address
  • Photos
  • Ratings and reviews

How do I implement vacation rental schema markup?

There are a few ways to add schema markup to your site:

  • Manually: You can add schema markup directly to your page’s HTML. However, this requires technical knowledge and can be time-consuming for large sites.
  • Use a plugin: A WordPress plugin like Actus Deep Schema can automatically generate and insert schema markup for you. Plugins simplify the process and don’t require any coding.
  • Hire an expert: If you lack the technical skills, consider hiring a web developer or SEO agency to implement schema markup on your site. They can ensure it’s done properly to maximize your results.
  • Use a service: Some services like Guesty and Transparent offer vacation rental schema markup as part of their offering. They will add the markup to your listings across platforms. For smaller businesses, a plugin or manual implementation may be more affordable.


As you can see, the launch of Actus Deep Schema is a major development for small vacation rental websites looking to improve their visibility and compete with larger sites. By implementing this new markup, you can achieve the coveted rich results in Google search, effectively showcasing your listings with all the key details users want to see. This level of visibility can significantly impact your website traffic, click-through rate, and conversion rate. 

In short, Vacation Rental Schema is a must-have for any owner or operator in this space. With the release of the first WordPress plugin to support this markup, Actus Deep Schema, you now have a simple, effective way to implement this on your site. And you can rest assured that you’re markup will be high-quality and compliant with Google’s strict technical guidelines. What more could you ask for in a schema plugin? Go ahead, give Actus Deep Schema a try on your site – your bookings will thank you! Acting now to improve your site’s markup will pay off in the long run with more qualified traffic. So don’t hesitate – it’s time to put this vacation rental schema to work for you!

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