Structured Data

Structured Data: The Key to Unlock SEO Success

Although the use of structured data is gaining popularity, there is still significant room for growth as approximately 50% of brands have yet to adopt this technology. However, the use of structured data is no longer optional; it has become a necessity. Structured data provides numerous benefits such as increased click-through rates, improved search visibility, quicker indexing, and domination in voice search.

Structured data helps Google better comprehend the content on your website in a more efficient manner, which can lead to greater visibility in search features. As a result, implementing structured data is crucial for enhancing your website’s search engine optimization (SEO) and should be an essential component of your SEO strategy.

What is structured data?

Structured data is a standardized language that can be added to HTML code to provide additional information about the content on a page. This can include information about products, reviews, events, businesses, and more

It is a way of organizing and presenting data on a web page so that search engines more easily understand it. By adding structured data to a web page, website owners can provide additional context and information about their content, making it easier for search engines to understand and index their pages.

What is Schema.org

Schema.org is a collaborative effort between major search engines, including Google, Bing, and Yahoo!, to create a common vocabulary for structured data markup on web pages. It provides a library of schemas, or sets of structured data properties and values, that website owners can use to markup their content. Schema.org includes schemas for a wide range of content types, including articles, events, products, and more.

By using schema.org markup on their web pages, website owners can provide search engines with more detailed information about their content, such as the type of content, author, date published, and more. This helps search engines better understand the content on the page and can lead to improved search engine rankings and visibility.

Additionally, schema.org markup can also be used to enhance the appearance of search engine results by displaying information, such as star ratings or product prices, in search snippets.

Why is Schema Markup Important for SEO?

There are several key benefits of using schema markup on your website, including:

  1. Enhanced search engine visibility: One of the primary benefits of using schema markup is that it can help your website appear more prominently in search engine results pages (SERPs). By providing additional context about the content on your website, schema markup helps search engines better understand and categorize your content. This can lead to higher search engine rankings and increased visibility for your website.
  2. Improved click-through rates (CTR): Schema markup can also help improve your website’s click-through rates (CTR). By providing more detailed information about your content, such as reviews, ratings, and pricing, schema markup can make your website’s search engine results more appealing to users. This can lead to a higher CTR and more traffic to your website.
  3. Faster indexing: Schema markup can also help search engines index your website more quickly and accurately. By providing structured data about your content, search engines can more easily crawl and categorize your website. This can lead to faster indexing and improved search engine visibility.
  4. Rich Snippets: One of the main benefits of schema markup is that it can help improve the visibility of a website’s content in rich snippets. Rich snippets are enhanced search results that provide additional information about the content on a page, such as ratings, reviews, prices, and more. By adding schema markup to a website, webmasters can increase the likelihood that their content will appear as a rich snippet in search results, which can help improve click-through rates and drive more traffic to their site.
  5. Accuracy of local search results: By adding local business schema markup to a website, webmasters can provide search engines with additional information about their business, such as their address, phone number, and hours of operation. This can help improve the accuracy of local search results, which can be especially important for businesses that rely on local customers.
  6. Voice search optimization: As more users rely on voice assistants like Siri and Alexa to perform searches, schema markup has become increasingly important for voice search optimization. By providing structured data about your content, schema markup can help voice assistants better understand and respond to user queries. This can lead to improved voice search rankings and increased traffic to your website.
  7. Better user experience: Schema markup can also help improve the user experience on your website. By providing more detailed and accurate information about your content, schema markup can help users find what they’re looking for more quickly and easily. This can lead to a better overall user experience and increased engagement on your website.
  8. Better accessibility of a website. By providing additional context about the content on a page, schema markup can make it easier for users with disabilities to understand the content. This can help improve the user experience of a website and make it more accessible to a wider range of users.
  9. And last but not least: Structured data and schema markup is now the only method through which a website can systematically and thoroughly acquire the coveted E-A-T (Expertise, Authoritativeness, and Trustworthiness

Overall, the benefits of using schema markup are numerous and can have a significant impact on your website’s search engine optimization and overall performance. By providing additional context and structured data about your content, schema markup can help improve search engine visibility, CTR, indexing, voice search optimization, and user experience.

In this context, Actus Deep Schema plugin is the Ultimate Schema Markup Tool and provides the most complete and correct schemas you can get. Elevate your SEO experience now!

Betty Kyriakidou
How to Properly Use LocalBusiness Schema for Better Search Engine Visibility