Schemas for Business or Organizations.
Properties #
type selection #
type
@type
The type of the organization or business.
There are multiple controls that help you navigate through the available types. Select the one that is most appropriate for your entity.
type wiki
additionalType
Wikipedia terms that describe the type of this business/organization more accurately.
More about this field here.
info #
name
required
name
The name of the entity (business or organization).
legal name
recommended
legalName
The official name of the entity, e.g. the registered company name.
parent org.
parentOrganization
The larger organization that this organization is a subOrganization of, if any.
You can select from a dropdown of available business and organizations, or you can right click on the field and enter a text value or a WikiData reference.
member of
memberOf
An entity to which this entity belongs.
You can select from a dropdown of available business and organizations, or you can right click on the field and enter a text value or a WikiData reference.
description
description
A description of the entity .
url
recommended
url
URL of the entity .
founding date
recommended
foundingDate
The date your Organization was founded.
brands
brand
The brand(s) maintained by an organization or business person.
For each brand you can enter a name, a slogan and upload a logo.
social & wiki
recommended
sameAs
URLs of reference Web pages that unambiguously indicate the item’s identity. E.g. the URL of the item’s Facebook page, Wikidata entry, or official website.
identifiers #
vat ID
recommended
vatID
The VAT (Value Added Tax) code associated with your Organization, if applicable to your country and business. This is an important trust signal for users (for example, users can look up your business in public VAT registries).
tax ID
recommended
taxID
The Tax / Fiscal ID of the organization or person, e.g. the TIN in the US or the CIF/NIF in Spain. Make sure taxID matches the country that you provided in the address field.
ISO 6523
recommended
iso6523Code
The ISO 6523 identifier of your organization.
DUNS
recommended
duns
The Dun & Bradstreet DUNS number for identifying your Organization. We encourage using the ISO 6523 field with prefix 0060: instead.
LEI
recommended
leiCode
The Legal Entity Identifier for your Organization as defined in ISO 17442. We encourage using the ISO 6523 field with prefix 0199: instead.
NAICS
recommended
naics
The North American Industry Classification System (NAICS) code for your Organization.
GS1
recommended
globalLocationNumber
The GS1 Global Location Number identifying the location of your Organization.
type specific properties #
LocalBusiness type #
price range
recommended
priceRange
The relative price range of a business, commonly specified by either a numerical range (for example, “$10-15”) or a normalized number of currency signs (for example, “$$$”).
opening hours
recommended
openingHoursSpecification
The opening hours for a business.
- To show a business as open 24 hours a day, set the opens property to “00:00” and the closes property to “23:59”.
- To show a business is closed all day, set both opens and closes properties to “00:00”.
This example shows a business open all day Saturday and closed all day Sunday.
{
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "00:00",
"closes": "23:59"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Sunday",
"opens": "00:00",
"closes": "00:00"
}
]
}seasonal hours
openingHoursSpecification
Use both the from and through properties to define seasonal hours. You can add multiple sets of seasonal hours. This example shows a business closed for summer holidays.
FoodEstablishment type #
serves cuisine
recommended for Restaurant carousel
servesCuisine
The type of cuisine the restaurant serves.
menu
recommended
hasMenu
A URL of the restaurant’s menu.
accepts reservations
acceptsReservations
Indicates whether a FoodEstablishment accepts reservations.
Values can be an URL at which reservations can be made or the strings Yes or No.
LodgingBusiness type #
audience
audience
An intended audience.
You can select from a dropdown with available Audience schemas.
amenities
amenityFeature
An amenity feature (e.g. a characteristic or service) of the Accommodation. This generic property does not make a statement about whether the feature is included in an offer for the main accommodation or available at extra costs.
A searchbox lets you search and add Wikidata entries.
Airline type #
IATA Code
iataCode
IATA identifier for an airline or airport.
MedicalOrganization type #
Specialties
medicalSpecialty
Medical specialties of the provider.
Select one or more specialties from a dropdown.
health plan network id
healthPlanNetworkId
Name or unique ID of network.
SportsOrganization type #
sport
sport
A type of sport.
contact #
Emails
Email addresses.
Phones
recommended
telephone
Business phone numbers meant to be the primary contact method for customers. Be sure to include the country code and area code in the phone numbers.
Fax
faxNumber
Fax numbers.
Contact Points
recommended
contactPoint
Contact points — for example, a Customer Care department.
For each contact point you can provide a name, an email address, a phone number and a fax number.
location #
area served
areaServed
The geographic area where a service or offered item is provided.
A searchbox lets you search and add Wikidata entries for the areas you desire.
Address
required for LocalBusiness
address
Physical address of the entity.
Geographic Coordinates
recommended for LocalBusiness
geo
â–º latitude
â–º longitude
The geo coordinates of the entity.
persons #
founders
founder
Persons who founded this entity.
You can select from a dropdown of available persons, or you can right click on the field and enter a text value or a WikiData reference.
employees
employee
Persons working for this entity.
You can select from a dropdown of available persons, or you can right click on the field and enter a text value or a WikiData reference.
number of employees
recommended
numberOfEmployees
The number of employees in your Organization. You can either define a range or set only one of the properties for a specific number.
departments #
Departments
recommended for LocalBusiness
department
A relationship between an organization and a department of that organization, also described as an organization (allowing different urls, logos, opening hours). For example: a store with a pharmacy, a bakery with a cafe, or a clinic with several departments.
You can select from a dropdown of available business or organizations, or you can right click on the field and enter a text value or a WikiData reference.
sub-organizations
subOrganization
A relationship between two organizations where the first includes the second, e.g., as a subsidiary.
You can select from a dropdown of available business or organizations, or you can right click on the field and enter a text value or a WikiData reference.
images #
logo
recommended
logo
An associated logo.
image
required for Restaurant carousel
image
An image of the entity.
reviews #
reviews
recommended
review
Detailed reviews and ratings of the item.
name
author
Name of the review author.
published
datePublished
Date of review publication.
description
reviewBody
The review description.
rating
reviewRating
Rating of the item and values of the rating system.
rating
recommended
aggregateRating
The average rating of the local business based on multiple ratings or reviews
average
ratingValue
The overall rating value.
count
ratingCount
The total number of ratings for the item on your site.
best
bestRating
The highest value allowed in this rating system. If bestRating is omitted, 5 is assumed.
worst
worstRating
The lowest value allowed in this rating system. If worstRating is omitted, 1 is assumed
The reviews and rating properties are only recommended for sites that capture reviews about other local businesses.
Business/Org Schema Example #
{
"@type": [
"Restaurant",
"Winery"
],
"@id": "https://deepschema.org/#busi-5",
"name": "Actus Anima",
"legalName": "Actus Anima SRL",
"vatID": "123456",
"taxID": "456789",
"brand": [
{
"@type": "Brand",
"logo": "https://deepschema.org/uploads/logo2.png",
"name": "Deep Schema",
"slogan": "the Ultimate Schema Markup Tool"
}
],
"priceRange": "$$-$$$",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Friday",
"opens": "12:00",
"closes": "22:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Saturday",
"opens": "12:00",
"closes": "22:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Sunday",
"opens": "12:00",
"closes": "22:00"
}
],
"email": [
"[email protected]"
],
"telephone": [
"+30 6991 234 567"
],
"founder": [
{
"@id": "https://deepschema.org/#pers-wp-1"
}
],
"employee": [
"empl 1",
"empl 2"
],
"url": "https://dev.actus.space/",
"description": "description",
"sameAs": [
"https://facebook.com/abc",
"https://instagram.com/abc"
],
"logo": "https://deepschema.org/uploads/logo.png",
"image": "https://deepschema.org/uploads/photo.jpg",
"address": {
"@type": "PostalAddress",
"streetAddress": "Ghetu Anghel 1",
"postalCode": "032544",
"addressLocality": "Bucharest",
"addressCountry": "Romania"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "44.422153",
"longitude": "26.1932677"
},
"areaServed": [
{
"@type": "Place",
"name": "Thessaloniki",
"url": "https://www.wikidata.org/wiki/Q17151"
}
],
"subOrganization": [
{
"@id": "https://deepschema.org/#busi-1"
}
],
"parentOrganization": {
"@id": "https://deepschema.org/#busi-1"
},
"memberOf": {
"@id": "https://deepschema.org/#busi-1"
},
"servesCuisine": "Ethnic",
"hasMenu": "https://deepschema.org/menu",
"acceptsReservations": "Yes",
"contactPoint": [
{
"@type": "contactPoint",
"contactType": "reservations",
"email": "[email protected]",
"telephone": "+30 2310 456 789"
},
{
"@type": "contactPoint",
"email": "information",
"telephone": "[email protected]",
"faxNumber": "+30 2310 123 456"
}
],
"department": [
{
"@id": "https://deepschema.org/#busi-2",
}
]
}
