WebSite schema

This schema pertains to your website and contains information about the website’s title, description, intended audience, creator, and content.

Properties #

info #

site name

required

name

The name of the website.
It defaults to the Site Name dynamic value, which retrieves the Site Title from WordPress.

alternate name

alternateName

An alternate name for the website (typically shorter).

site url

required

url

URL of the website.
It defaults to the Site URL dynamic value, the url of your homepage.

description

description

A description of the website.
It defaults to the Site Description dynamic value, which retrieves the Tagline from WordPress.

credits #

creator

creator

The creator of the website.
You can select from a dropdown of available business, organizations and persons, or you can right click on the field and enter a text value or a WikiData reference.

publisher

publisher

The publisher of the website.
Defaults to the default Business schema. You can select from a dropdown of available business, organizations and persons, or you can right click on the field and enter a text value or a WikiData reference.

copyright

copyrightHolder

The party holding the legal copyright to the website.
Defaults to the default Business schema. You can select from a dropdown of available business, organizations and persons, or you can right click on the field and enter a text value or a WikiData reference.

year

copyrightYear

The year during which the claimed copyright for the website was first asserted.
Defaults to the current year.

content #

languages

inLanguage

The languages of the content.
Defaults to the Language dynamic value which is the locale of WordPress.

main entities

mainEntity

Τhe primary entitites described in the website.
You can select from a dropdown of available business, organizations, persons and items, or you can right click on the field and enter a text value or a WikiData reference.

about

about

The subject matter of the content.
You can select from a dropdown of available business, organizations, persons and items, or you can right click on the field and enter a text value or a WikiData reference.

image #

website image

image

An image for the website.
Defaults to the Site Logo dynamic value.

audience #

audience

audience

The target audience for the website.
Defaults to General Audience. You can create more Audience schemas in the corresponding scope.

extra #

social & wiki

sameAs

URLs of reference Web pages that unambiguously indicate the item’s identity. E.g. the URL of the item’s Facebook page, Wikidata entry, or official website.

search bar

potentialAction

Enables a search box that is scoped to your website when it appears as a search result.

If this toggle is enabled the following property is added to the website schema that is generated only in the front page of your website:

"potentialAction": {
    "@type": "SearchAction",
    "target": {
    	"@type": "EntryPoint",
    	"urlTemplate": "https://example.com/?s={search_term_string}"
  	}
	"query-input": "required name=search_term_string",
	"url": "https://example.com"
}

search url

target

 The URL of your website that receives and handles the search query.
For most wordpress sites you can leave this setting as is. If you use some plugin that uses some different url structure you can change it accordingly. For example instead of https://example.com/?s={search_term_string} your URL might be https://example.com/?q={search_term_string}.

Schema #