Sitelinks Search Box #
The Sitelinks Search Box rich snippet is the search bar that appears beneath a website’s title and description in Google search results. The website schema can render your website eligible for this snippet. To achieve this, ensure there is a functioning search engine on your website, and enable the search bar toggle in the website schema form.
When the toggle is activated, the search URL field becomes visible. Here you can specify the URL of your website that receives and manages the search query. For most WordPress sites you can leave this setting unchanged. However, if you use some plugin with a different URL structure, adjust it accordingly. For instanceinstead of https://example.com/?s={search_term_string} your URL might be https://example.com/?q={search_term_string}.
You can verify your search engine implementation by copying the URL above, replacing {search_term_string} with a test query, and navigating to that URL in a web browser.
If the search bar toggle is enabled, the following property is added to the website schema, generated only on the front page of your website:
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://example.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string",
"url": "https://example.com"
}Ensure compliance with Google’s guidelines for your site to be eligible to appear as a rich result.
General structured data guidelines
Article #
Adding Article structured data into your news, blog, and sports article pages can enhance Google’s understanding of the webpage. This, in turn, facilitates the display of more accurate title text, images, and date information for the article in search results on Google Search and other platforms such as Google News and the Google Assistant. While there is no mandatory markup requirement for eligibility in Google News features like Top stories, adding the Article schema explicitly informs Google about your content. This includes details such as identifying it as a news article, specifying the author, or indicating the article’s title.
Google – Article structured data
Breadcrumb #
A breadcrumb trail displayed on a webpage serves to illustrate the page’s location within the overall site structure, aiding users in comprehending and navigating the site more efficiently. It allows users to navigate upward through the site hierarchy, progressing one level at a time, simply by following the breadcrumbs in reverse order, starting from the last one. This intuitive navigation feature empowers users to explore and understand the site’s organization effectively.
ACTUS Deep Schema automatically implements a breadcrumb schema on every page of your website.
Google – Breadcrumb structured data
Courses #
Markup your course lists with structured data to enhance visibility on Google Search for prospective students. Utilize the Course schema markup to provide essential details such as the course name, the entity offering it, and a concise description. To be eligible for the Courses rich snippet, it is recommended to mark up at least three courses, ensuring each has valid name and provider properties. Avoid the following practices when naming your courses:
- Promotional phrases: “Best school in the world”
- Prices in course titles: “Learn ukulele – only $30!”
- Using something other than a course for a title, such as: “Make money fast with this class!”
- Discounts or purchase opportunties, such as: “Leaders in their fields share their secrets — 25% off!”
Events #
Enhance the visibility of your events on Google Search results and other Google products, such as Google Maps, by leveraging the Event schema markup. This feature offers several benefits:
- More Interactive Results: Your events have the opportunity to be showcased in the event experience on Google, presenting your logo, event description, and other relevant details.
- Increased Chances of Discovery and Conversion: People gain a new, interactive way to engage with your event postings and can easily click through to your site for more information.
Implementing the Event schema markup allows you to define all the necessary information required for eligibility in the Google event experience. This ensures that your events are presented in a compelling and informative manner to potential attendees.
FAQ #
A Frequently Asked Question (FAQ) page comprises a list of questions and corresponding answers related to a specific topic. When FAQ pages are correctly marked up, they may qualify for a rich result on Search and an Action on the Google Assistant. This enhancement can significantly increase your site’s visibility, ensuring it reaches the right users and provides them with valuable information directly in search results or through voice interactions with the Google Assistant.
