Business/Org schema

Schemas for Business or Organizations.

Properties #

type selection #

type

@type

The type of the organization or business.
There are multiple controls that help you navigate through the available types. Select the one that is most appropriate for your entity.

type wiki

additionalType

Wikipedia terms that describe the type of this business/organization more accurately.

More about this field here.

info #

name

required

name

The name of the entity (business or organization).

legal name

recommended

legalName

The official name of the entity, e.g. the registered company name.

parent org.

parentOrganization

The larger organization that this organization is a subOrganization of, if any.
You can select from a dropdown of available business and organizations, or you can right click on the field and enter a text value or a WikiData reference.

member of

memberOf

An entity to which this entity belongs.
You can select from a dropdown of available business and organizations, or you can right click on the field and enter a text value or a WikiData reference.

description

description

A description of the entity .

url

recommended

url

URL of the entity .

founding date

recommended

foundingDate

The date your Organization was founded.

brands

brand

The brand(s) maintained by an organization or business person.
For each brand you can enter a name, a slogan and upload a logo.

social & wiki

recommended

sameAs

URLs of reference Web pages that unambiguously indicate the item’s identity. E.g. the URL of the item’s Facebook page, Wikidata entry, or official website.

identifiers #

vat ID

recommended

vatID

The VAT (Value Added Tax) code associated with your Organization, if applicable to your country and business. This is an important trust signal for users (for example, users can look up your business in public VAT registries).

tax ID

recommended

taxID

The Tax / Fiscal ID of the organization or person, e.g. the TIN in the US or the CIF/NIF in Spain. Make sure taxID matches the country that you provided in the address field.

ISO 6523

recommended

iso6523Code

The ISO 6523 identifier of your organization.

DUNS

recommended

duns

The Dun & Bradstreet DUNS number for identifying your Organization. We encourage using the ISO 6523 field with prefix 0060: instead.

LEI

recommended

leiCode

The Legal Entity Identifier for your Organization as defined in ISO 17442. We encourage using the ISO 6523 field with prefix 0199: instead.

NAICS

recommended

naics

GS1

recommended

globalLocationNumber

The GS1 Global Location Number identifying the location of your Organization.

type specific properties #

LocalBusiness type #

price range

recommended

priceRange

The relative price range of a business, commonly specified by either a numerical range (for example, “$10-15”) or a normalized number of currency signs (for example, “$$$”).

opening hours

recommended

openingHoursSpecification

The opening hours for a business.

  • To show a business as open 24 hours a day, set the opens property to “00:00” and the closes property to “23:59”.
  • To show a business is closed all day, set both opens and closes properties to “00:00”.

This example shows a business open all day Saturday and closed all day Sunday.

{
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": "Saturday",
      "opens": "00:00",
      "closes": "23:59"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": "Sunday",
      "opens": "00:00",
      "closes": "00:00"
    }
  ]
}
JSON

seasonal hours

openingHoursSpecification

Use both the from and through properties to define seasonal hours. You can add multiple sets of seasonal hours. This example shows a business closed for summer holidays.

Business schema screenshot, seasonal hours

FoodEstablishment type #

serves cuisine

recommended for Restaurant carousel

servesCuisine

The type of cuisine the restaurant serves.

menu

recommended

hasMenu

A URL of the restaurant’s menu.

accepts reservations

acceptsReservations

Indicates whether a FoodEstablishment accepts reservations.
Values can be an URL at which reservations can be made or the strings Yes or No.

LodgingBusiness type #

audience

audience

An intended audience.
You can select from a dropdown with available Audience schemas.

amenities

amenityFeature

An amenity feature (e.g. a characteristic or service) of the Accommodation. This generic property does not make a statement about whether the feature is included in an offer for the main accommodation or available at extra costs.
A searchbox lets you search and add Wikidata entries.

Airline type #

IATA Code

iataCode

IATA identifier for an airline or airport.

MedicalOrganization type #

Specialties

medicalSpecialty

Medical specialties of the provider.
Select one or more specialties from a dropdown.

health plan network id

healthPlanNetworkId

Name or unique ID of network.

SportsOrganization type #

sport

sport

A type of sport.

contact #

Emails

email

Email addresses.

Phones

recommended

telephone

Business phone numbers meant to be the primary contact method for customers. Be sure to include the country code and area code in the phone numbers.

Fax

faxNumber

Fax numbers.

Contact Points

recommended

contactPoint

Contact points — for example, a Customer Care department.

For each contact point you can provide a name, an email address, a phone number and a fax number.

location #

area served

areaServed

The geographic area where a service or offered item is provided.
A searchbox lets you search and add Wikidata entries for the areas you desire.

Address

required for LocalBusiness

address

Physical address of the entity.

Geographic Coordinates

recommended for LocalBusiness

geo
► latitude
► longitude

The geo coordinates of the entity.

persons #

founders

founder

Persons who founded this entity.
You can select from a dropdown of available persons, or you can right click on the field and enter a text value or a WikiData reference.

employees

employee

Persons working for this entity.
You can select from a dropdown of available persons, or you can right click on the field and enter a text value or a WikiData reference.

number of employees

recommended

numberOfEmployees

The number of employees in your Organization. You can either define a range or set only one of the properties for a specific number.

departments #

Departments

recommended for LocalBusiness

department

A relationship between an organization and a department of that organization, also described as an organization (allowing different urls, logos, opening hours). For example: a store with a pharmacy, a bakery with a cafe, or a clinic with several departments.
You can select from a dropdown of available business or organizations, or you can right click on the field and enter a text value or a WikiData reference.

sub-organizations

subOrganization

A relationship between two organizations where the first includes the second, e.g., as a subsidiary.
You can select from a dropdown of available business or organizations, or you can right click on the field and enter a text value or a WikiData reference.

images #

logo

recommended

logo

An associated logo.

image

required for Restaurant carousel

image

An image of the entity.

reviews #

reviews

recommended

review

Detailed reviews and ratings of the item.

name

author

Name of the review author.

published

datePublished

Date of review publication.

description

reviewBody

The review description.

rating

reviewRating

Rating of the item and values of the rating system.

rating

recommended

aggregateRating

The average rating of the local business based on multiple ratings or reviews

average

ratingValue

The overall rating value.

count

ratingCount

The total number of ratings for the item on your site.

best

bestRating

The highest value allowed in this rating system. If bestRating is omitted, 5 is assumed.

worst

worstRating

The lowest value allowed in this rating system. If worstRating is omitted, 1 is assumed

The reviews and rating properties are only recommended for sites that capture reviews about other local businesses.

Business/Org Schema Example #

{
    "@type": [
        "Restaurant",
        "Winery"
    ],
    "@id": "https://deepschema.org/#busi-5",
    "name": "Actus Anima",
    "legalName": "Actus Anima SRL",
    "vatID": "123456",
    "taxID": "456789",
    "brand": [
        {
            "@type": "Brand",
            "logo": "https://deepschema.org/uploads/logo2.png",
            "name": "Deep Schema",
            "slogan": "the Ultimate Schema Markup Tool"
        }
    ],
    "priceRange": "$$-$$$",
    "openingHoursSpecification": [
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "https://schema.org/Friday",
            "opens": "12:00",
            "closes": "22:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "https://schema.org/Saturday",
            "opens": "12:00",
            "closes": "22:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "https://schema.org/Sunday",
            "opens": "12:00",
            "closes": "22:00"
        }
    ],
    "email": [
        "info@deepschema.org"
    ],
    "telephone": [
        "+30 6991 234 567"
    ],
    "founder": [
        {
            "@id": "https://deepschema.org/#pers-wp-1"
        }
    ],
    "employee": [
        "empl 1",
        "empl 2"
    ],
    "url": "https://dev.actus.space/",
    "description": "description",
    "sameAs": [
        "https://facebook.com/abc",
        "https://instagram.com/abc"
    ],
    "logo": "https://deepschema.org/uploads/logo.png",
    "image": "https://deepschema.org/uploads/photo.jpg",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "Ghetu Anghel 1",
        "postalCode": "032544",
        "addressLocality": "Bucharest",
        "addressCountry": "Romania"
    },
    "geo": {
        "@type": "GeoCoordinates",
        "latitude": "44.422153",
        "longitude": "26.1932677"
    },
    "areaServed": [
        {
            "@type": "Place",
            "name": "Thessaloniki",
            "url": "https://www.wikidata.org/wiki/Q17151"
        }
    ],
    "subOrganization": [
        {
            "@id": "https://deepschema.org/#busi-1"
        }
    ],
    "parentOrganization": {
        "@id": "https://deepschema.org/#busi-1"
    },
    "memberOf": {
        "@id": "https://deepschema.org/#busi-1"
    },
    "servesCuisine": "Ethnic",
    "hasMenu": "https://deepschema.org/menu",
    "acceptsReservations": "Yes",
    "contactPoint": [
        {
            "@type": "contactPoint",
            "contactType": "reservations",
            "email": "reservations@deepschema.org",
            "telephone": "+30 2310 456 789"
        },
        {
            "@type": "contactPoint",
            "email": "information",
            "telephone": "info@deepschema.org",
            "faxNumber": "+30 2310 123 456"
        }
    ],
    "department": [
        {
            "@id": "https://deepschema.org/#busi-2",
        }
    ]
}
JSON