Web Pages

Introduction #

In the Web Pages section you can manage the defaults for auto generated schemas, or manually edit the schemas of specific pages. You can also define Special Pages of your website.

Auto Generated WebPage Schemas #

An automatic schema is generated for every page on your website, dynamically pulling data from your page content.

There are four types of pages in WordPress: Simple, Archive, Author’s, and pages containing a Post of any post type. The four boxes under the Auto Generated WebPage Schemas title, correspond to the different page types. To modify the automatic schema served for each type, click on the Edit Defaults button.

You can also create special default sets and target them to specific sets of pages (by author, by parent etc).

WebPage Schemas for Special Pages #

Here you can define the special pages of your website. If a page serves as an About Page on your website, type it’s title on the corresponding search field and it will take the AboutPage schema. The same also goes to Contact Page and Search Results page.

Sidebar #

There is a search box on the sidebar. There, you can type a page’s name and select it to edit it’s schema. A WebPage schema form will be opened, populated dynamically with data from your content. You can clear the dynamic values and input your own custom data for any property you wish. Any pages you tweaked manually, will be listed under the search box.

When you click on Edit Defaults of a page type, the search box no longer appears on the sidebar. Instead, you get a button labeled ADD TARGETED DEFAULTS. Clicking on it you can create new defaults sets and assign them to specific sets of pages.

Targeting #

With the ADD TARGETED DEFAULTS button you can create defaults sets for specific groups of pages. If for example you want all the pages that have a specific parent to have a different schema than the rest, you should create Targeted Defaults.

Clicking on the button brings a popup that lets you select the type of the target you desire.

  • Page IDs : target pages by specific IDs. Provide the IDs of the pages, separated by commas.
  • Pages with Parent : type the title of a page on the search box to target all it’s child pages.
  • Pages by Author : target all the pages created by a specific Author.
  • Pages with Template : select a template to target all the pages that are using it.
  • Pages in Taxonomy : for posts pages. Select a taxonomy and a term to target your defaults on the post pages that have that specific term.
  • Archive by Taxonomy : for archive pages. Select a taxonomy and a term to target your defaults on the archive pages of that specific term.

The Group name field is not important, it is there just to help you name the defaults set,

The targets of a default set appear on a gray box under the schema form header. There, you can add more targets or remove existing ones.

WebPage schema #

The WebPage schema is a type of structured data markup that can be used to provide search engines with information about a specific web page on a website. This schema includes important details about the webpage, such as its title, URL, description, and author, which can help search engines better understand the content and context of the page. By using the WebPage schema, website owners can improve their SEO performance by making their web pages more visible and relevant to users.

Properties #

type #

You can select from a dropdown menu of common page types, including Web Page, About Page, Checkout Page, Collection Page, Contact Page, FAQ page, Item Page, Medical Web Page, Profile Page, QA Page, Real Estate Listing, and Search Results Page. By choosing the appropriate page type, you can help ensure that your webpage is correctly categorized and displayed in search results and other applications.

FAQpage type #

This section includes one property, Frequently Asked Questions, which is an array of Question elements that make up the list of answered questions on your page.

To create a valid Question item, you must include both the question and the answer. You can add multiple Question items to your list to provide comprehensive information for your users. It is important to note that you must include at least one valid Question item to create a valid FAQPage schema.

MedicalWebPage type #

This section is specifically for web pages that contain medical information. It includes a property called medical audience, which allows you to specify the intended audience for your medical content. To use this property, you can create an Audience schema of type Medical and assign it to this field.

By using the MedicalWebPage schema type and including the medical audience property in your structured data, you can improve the visibility and relevance of your medical content for users who are looking for health-related information. This can also help you reach your target audience more effectively, whether it be patients, healthcare professionals, or other medical stakeholders.

info #

The Title property refers to the title of the page, which should be a concise and descriptive summary of the page’s content. The description property is a brief overview of the page’s purpose, intended to provide a more detailed understanding of what the page is about. Together, these properties help search engines and other software applications to better understand the content and relevance of the page, which can improve its visibility and accessibility to users.

content #

Here, you can specify the language of the page, which will help search engines understand the intended audience for your content.

Additionally, you can select the primary entities that are described on the page, such as businesses, organizations, persons, or items, from a dropdown menu. Alternatively, you can manually enter a text value or reference to WikiData.

Finally, you can provide information about the subject matter of your page, again by selecting from a dropdown or entering a text value or WikiData reference. Providing this information can help search engines understand the context of your content and provide more relevant search results to users.

images #

The Images section allows you to specify the images associated with your webpage for use in structured data. You can choose to include the main image on the page as well as any additional images. You have the option to either manually enter the image information or use the Post Content Images button to automatically populate the field based on the content of your webpage. Properly including image information in your structured data can help improve the visibility and relevance of your webpage in search results.

media #

The Media Info section allows you to specify the video and audio files that exist on your webpage. You can either select the dynamic options to automatically populate this field with the video information extracted from your webpage’s content or select “manual” to edit the field manually and provide your own video or audio information. This section helps you to add structured data for media on your webpage and improve the visibility of your content in search results.

audience #

The Audience section allows you to specify the target audience for your webpage. By default, it is set to General Audience, but you have the option to create and select from additional Audience schemas in the corresponding scope. This information can be useful for search engines and other applications to understand the purpose and relevance of your webpage to specific groups of people. It can also help you to tailor your content and marketing efforts to better reach your intended audience.

extra #

This section allows you to provide additional details about your webpage.

The author property allows you to specify the person who created the content on your webpage. By default, it will use the {page_author} dynamic value that corresponds to the author of the page in WordPress.

The is part of property indicates the website that this page belongs to.

The published property specifies the date when the content on the page was first published. This can be helpful for search engines and users who are looking for the most up-to-date information.

The modified property allows you to specify the date when the page was last modified. This can help search engines and users determine if the content on the page is current.

Finally, the page url property specifies the URL of the webpage.

FAQ page #

If a page contains a F.A.Q. you should mark it as FAQpage. To do this, you go to the Web Pages section and you type the page’s title on the search box on top right. You select the page and you click + to add a schema for this page. This schema will override the auto-generated schema. You select FAQpage and a new section named “faq” appears on the form. There you can start adding the question and answer text for all questions off your FAQ.


Details for the WebPage Schema #